The Founders


Mark Berookim and Michael Berookim

Co-Founders of The Marcole Group and identical twin brothers, Mark Berookim and Michael Berookim have been immersed in developing and operating companies in the K-12 educational services sector for decades. They are education savvy entrepreneurs primarily focused on improving academics and delivering successful large scale educational programs using innovation and technology.

The Berookim brothers are the product of humble beginnings. Despite the lack of financial and academic support, Mark and Michael had always envisioned themselves establishing their own business. Graduating from the public school system, first from Los Angeles Unified School District (LAUSD), then from the University of California Los Angeles, Michael wanted to effect change in education and became passionate about changing the lives of children. With no capital in hand, in 2000, at the age of 19 they set off on their journey, starting their business from the bedroom they shared in the apartment they grew up in. Their initial focus was on individual and private tutoring services to students in grades K-12 in middle to upper class neighborhoods. By 2006, they directed their attention to meeting the needs of public school students much like themselves who had no access to private academic assistance and launched supplemental educational services (SES) programs funded by the No Child Left Behind (NCLB) Act. Their various companies reached students in more than 100 school districts across several urban and metropolitan cities in multiple states throughout the country and have provided services to over 165,000 students and have hired over 35,000 instructors.

Over the years, Mark and Michael have displayed a passion for philanthropy. They have contributed over $400,000 to non-profit and public education agencies such as LA’s Best After School Program, Magbit Foundation, LAUSD’s Beyond the Bell After School Program, The Neuromuscular Disease Foundation and Maccabi USA.

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Mark and Michael are fortunate enough to know some prominent individuals in the education and government sectors.